About
Master Coach UniversityTraining The World’s Best Coaches
Through transformational coaching, profound knowledge, courses, and certifications, our student Coaches learn by doing, through “immersion experiences” in their chosen specialty, dramatically accelerating their mastery. This results in ultra successful and effective coaches.

JTS Advisors’ founder, Jeffrey T. Sooey, knew he couldn’t achieve this vision alone. He originally founded Master Coach University to provide the needed training for JTS Advisor’s new coaches. When coaches outside of JTS Advisors asked to gain admission to these unique and specialized trainings, Jeffrey opened the university to public applicants.
Over a decade later, these coaches have become the keystone in this vision of transformation. Master Coach University now exists for coaches to gain the necessary skills to change lives, while earning a generous living in the process.
We incorporate this hands-on approach throughout 160 training hours (these hours are approved by the International Coach Federation’s ACSTH standard, the world standard in global coaching excellence). This allows us to provide the best training possible… available to any coach with a phone and internet connection… worldwide.

The Master Coach Philosophy
Coaching → World Transformation
Our faculty doesn't believe in shortcuts to mastery...
…Instead, we believe our students possess the will and determination to successfully overcome any obstacles that stand between them and the enormous rewards of being a world-class coach.
We don't believe in fake coaches or fake certifications (buying the trophy)...
…rather, we believe that internationally recognized credentialing and serious training is the basis for successful coaching.
We don't believe in only "one correct approach to coaching"...
…rather, we believe that every coach can build on their own natural coaching strengths, through multi-disciplinary study and practice. We believe that coaches can master anything, but they first must master themselves.
We don't believe that a coach learns through theory and lectures alone…
…rather, we believe great coaches learn best by “doing”, taking action every step of the way. We know that nothing else in life can match the process of applying what you have learned NOW.
Great Coaching → A Profitable Coaching Business
We believe that the best coach should win the most clients…
…and that coaches profit when they ensure every client experience is fulfilling, genuine, and empowering.
We believe that coaches deserve to make a living while they make a difference…
…Coaches shouldn’t have to live in forced austerity. We believe that more lives can be changed when coaches make a handsome living in the coaching profession.
We believe that a coach can build their business fast…
…by combining world-class coaching skills with the power of technology to accelerate communication.

Through practicing your coaching specialties, you’ll earn up to five certifications that stand as unquestionable recognition of your coaching mastery. With the option of gaining up to 160 ACSTH hours towards your ICF credential, there’s no holding you back in your journey to mastery.
Master Coach University’s Business Specialty curriculum offers the keys to delivering authentic value and coaching while attracting clients who’ll gladly pay your fee. Leveraging this to display your greatest value as a coach, you can focus on providing valuable coaching, while effortlessly attracting the clients you deserve.


Whether it’s absorbing coaching techniques through a video tutorial and flowchart, attending an online training class on strategic coaching, or celebrating your coach certifications during a virtual commencement, your university (and your coaching community) is available to you… wherever you are. Nothing separates you from your coaching education…
This incomparable community supports each Master Coach University student in employing their will, determination, and resources to be a world-class coach… and, together, transform the world.

Jeffrey T. Sooey, CPBA, CAIA, CPAC
Dean of Students
Jeffrey T. Sooey has shared profound transformation with coaches for over 20 years. After entering the human development industry at 26 as a ‘results coach’ working under Tony Robbins, Jeffrey built JTS Advisors LLC into a six-figure coaching business, managing coaching projects for Fortune 10 clients, and addressing audiences from the International Coach Federation to the Marshall School of Business.
Jeffrey has helped build coaching divisions for leaders in the industry, including Hal Elrod’s Miracle Morning franchise, and is the creator of the Master Coach University curriculum.
You can connect with Jeffrey via email @ jeffreytsooey@coachestrainingblog.com or via phone @ 858-707-5920.
Dr. Colette Coiner, PCC, PT, DPT, FAAOMPT
Associate Dean / JTS Advisors Designated Master Coach / Mentor Coach / Certification Evaluator
Dr. Colette Coiner's visionary approach has challenged assumptions and inspired her clients to think in new ways for over a decade, allowing them to live life from their strengths. Her enthusiasm has engaged clients from 6 continents, helping them reach goals that were once only dreams.
After studying psychology and neurophysiology at UCLA, Dr. Coiner earned a clinical doctorate in practice management in 2011. Dr. Coiner holds the Professional Coach Certification (PCC) from International Coach Federation. She earned master coach certifications from Master Coach University in Assessment, Strategy, and Accountability. Dr. Coiner also received a coach certification from the Life Coach School.
Colette is an involved mom who loves to spend time with her two kids.
You can connect with Colette via email @ coletteseymann@gmail.com, via phone @ 858-232-3739, or colette.seymann on skype.
Feryal Allen
Associate Dean
Feryal Allen has helped build some of the most successful coaching businesses on the planet, including Tony Robbins, Harv Eker, and many others. Her background in higher education and as a top executive for multinational corporations positioned her perfectly for her current advisory roles in the coaching industry. Serving for almost 20 years in Tony Robbins' legendary "Must Team", Feryal has no peers in coaching other than at the apex of achievement and skills. Feryal serves as Associate Dean and Creator / Leader of the Quantum Leap Coaching Program at Master Coach University.
You can connect with Feryal via email @ feryalallen@gmail.com, via phone @ 858-381-5898, or feryalallen on skype.
Kim Welch
Operations Manager / RSVP Manager / Course Support
Kim brings her experience of the sports coaching world as a professional tennis player to her current role running JTS Advisors and Master Coach University general operations. Kim also helps Master Coach University students RSVP for their chosen trainings, and helps run the logistics of Immersion Trainings, Extension Trainings, and other basic trainings.
You can connect with Kim via email @ kimwelch@coachestrainingblog.com, via phone @ 904-201-9302, or kim.welch38 on skype.
Kristoffer Thompson
JTS Advisors Designated Master Coach / Head Coach - Synergy Private Client Program
Drawing from over 14 years of experience coaching 396 one-on-one coaching clients and over 10,000 coaching sessions as a Master Sales Coach, Kristoffer Thompson has guided coaches to create consistent cash flow through his vividly simple selling system.
He is a Designated Strategy and Accountability Coach on the faculty of Master Coach University and has been the Head Coach of the Synergy Program for over a decade. Kris has coached for Eric Lofholm International, Rock Thomas International, and Movement Makers.
As a professional speaker for 15 years, Kris is highly sought after to speak in Fortune 500 companies including Ford, Century 21, Re-Max, and Keller Williams.
You can connect with Kris via email @ salesleadershipcoach@gmail.com, via phone @ 619-334-8970.