Master Coach University is the training division of JTS Advisors, a coaching firm whose vision is to use the power of coaching to transform organizations, professionals, and communities. JTS Advisors’ founder, Jeffrey T. Sooey, knew he couldn’t achieve this vision alone. He originally founded Master Coach University to provide the needed training for JTS Advisor’s new coaches. When coaches outside of JTS Advisors asked to gain admission to these unique and specialized trainings, Jeffrey opened the university to public applicants. Over a decade later, these coaches have become the keystone in this vision of transformation. Master Coach University now exists for coaches to gain the necessary skills to change lives, while earning a generous living in the process.

…rather, we believe great coaches learn best by “doing”, taking action every step of the way. We know that nothing else in life can match the process of applying what you have learned NOW.

Instead of just sitting in a room discussing theory, you’ll master coaching through a multidimensional process, characterized by ACTUALLY DOING IT. This “learn by doing” process makes becoming a Master Coach an exciting adventure. We know that nothing else in life can match the process of applying what you have learned THROUGH ACTION.

Our trainings immediately put you in the “coaches seat” allowing you to build your coaching style and skill on the authentic foundation of your own natural coaching strengths. You’ll have the option to move further into mastery through practicing less familiar coaching disciplines to round out your holistic coaching skills. Through practicing your coaching specialties, you’ll earn up to five certifications that stand as unquestionable recognition of your coaching mastery. With the option of gaining up to 160 ACSTH hours towards your ICF credential, there’s no holding you back in your journey to mastery.

From community outreach to advanced online marketing methods, you’ll discover the most efficient tools available to grow your coaching business… according to YOUR vision, not some cookie-cutter standard that doesn’t suit your unique strengths and abilities.

Learn from home by logging into our global “online campus”, which provides flexible learning through convenient web meetings, e-workbooks, and self-study assignments.

You’ll connect deeply with coaches around the world, trading coaching (and wisdom) with them while upgrading your skills. Learning and practicing advanced coaching and coaching business skills has never been easier… and more mobile. You can experience everything through your phone, computer, or other internet-enabled device. Whether it’s absorbing coaching techniques through a video tutorial and flowchart, attending an online training class on strategic coaching, or celebrating your coach certifications during a virtual commencement, your university (and your coaching community) is available to you… wherever you are. Nothing separates you from your coaching education…

Our students range from coaches striving to understand the coaching process, to coaches mastering sophisticated facets of transformational inquiry. Whether you’re attempting to earn your “first dollar” as a coach, or growing beyond six-figures, you’ll elevate yourself, your coaching, and your coaching business… with the most effective tools available.